How Did the IPL Become the World’s Second Highest Valued Sports League?

The Indian Premier League, or IPL, has become a major international event. Its thrilling fusion of cricket action and entertainment has drawn viewers from all over the world.

Today, the IPL has achieved an incredible feat: it has become the second most valued sports league globally after the National Football League (NFL) in the US. This is an amazing accomplishment for the league.

Now, before you visit today’s match prediction guru – The Top Bookies to wager on upcoming matches, let’s first have a look at what has made this tournament a part of the most valued sports league worldwide.

Origins and Evolution of the IPL

The IPL’s concept was first conceived in 2007, but the inaugural season didn’t begin until the following year. The English Premier League (EPL) and the National Basketball Association (NBA) were the main inspirations when it came to the gameplay format.

A lot of people have seen this tournament’s potential. Fast-paced urban cricket matches with local and international cricket stars competing against each other are somehow unique.

The IPL has changed a great deal since it started. To improve the viewing experience for fans, they have embraced new technologies like the Spider Cam and Hawk-Eye technologies. This was also where strategic timeout and the Decision Review System (DRS) were introduced.

These developments have not only enriched the on-field action but have also contributed to the league’s widespread appeal and commercial success.

IPL Viewership and Fan Base

The IPL’s enormous fan base and viewership are key factors in its success. It has won the hearts and minds of cricket fans throughout India and even in other countries like Australia and Pakistan.

The IPL’s rise to international fame has been largely attributed to its capacity to draw a varied range of people, including casual watchers and ardent cricket enthusiasts.

Media partnerships and broadcasting rights have also fueled the popularity of the league. The IPL has landed big-time TV deals with Sky Sports and other major networks over the years.

The availability of the IPL has increased even more with the introduction of digital streaming services. Cricket fans can now follow the action on the go thanks to streaming services like JioCinema and Hotstar+. They have also contributed to the league’s expansion into foreign markets.

Sponsorship and Brand Partnerships

The IPL’s commercial appeal is undeniable, and it has attracted an array of high-profile sponsors and brand partners. The league’s lucrative sponsorship agreements have made it a sought-after platform for businesses looking to connect with a large audience.

Here are some of the IPL’s major sponsors over the years:

  • DLF (2008–2012): ₹40 crores (US$5.3 million) per year
  • Pepsi (2013–2015): ₹79.4 crores (US$10.5 million) per year
  • Vivo (2016–2017): ₹100 crores (US$13.3 million) per year
  • Vivo (2018–2019): ₹439.8 crores (US$58.4 million) per year
  • Dream11 (2020): ₹222 crores (US$29.5 million)
  • Vivo (2021): ₹439.8 crores (US$58.4 million)
  • TATA (2022–2023): ₹439.8 crores (US$58.4 million)
  • TATA (2024–2028): ₹2500 crores (US$300 million)

In 2022, the Board of Control for Cricket in India (BCCI) earned ₹12,715 crore by selling just two IPL teams. The average price tag of a team stands at ₹6,357 crore, and that marks a whopping 17-fold increase in just 13 years.

The full stadium experience and increased viewership have contributed significantly to the growth of brand value in the IPL.

Player Auctions and Franchise Investments

Cricket fans all over the world are also as interested in the IPL player auctions. It’s an exciting pre-tournament event because of the drama, suspense, and uncertainty around which players will be selected by which franchise.

Franchises spend a lot of money to get great players. Teams compete fiercely in the bidding process to acquire elite players. Certain stars, including as AB de Villiers, Rohit Sharma, and Virat Kohli, fetch outrageous fees that frequently top $2 million annually.

These high-profile signings not only boost team strength but also generate more buzz and excitement for any upcoming IPL season.

Successful franchises build strong brands, and sponsors associate themselves with them. That then results in lucrative partnerships. So yes, we can also say that IPL’s brand value has risen steadily over the years because of these intense player auctions.


The amazing story of the Indian Premier League, from a daring idea to a world-class athletic event, is truly impressive.

Without a doubt, the IPL has completely changed the game of cricket and will continue to soar in the sports industry. It definitely will be interesting to see how the league will expand moving forward.

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