Warner Bros, DC Comics Partners, Using New Interactive Tools, Spotify’s Future Is Written in a Podcast-Technology News, First Post

Nandini YadafFebruary 23, 2021 14:09:27 IST

Bring the DC Universe to life with audio and sign a multi-year podcast deal Avengers: Endgame Director production company AGBO, Spotify SoundUp extensions and new interactive tools are just a handful of many other announcements made by Spotify. Streaming at an event Last night, the company deepened its obsession with expanding podcasts. Not surprisingly, Spotify CEO and founder Daniel Ek believes that the future is audio. He calls this shift the “audio renaissance.” The company’s efforts over the past few years have made the platform a favorable start for more than a decade, Ek said, adding that “we are in the midst of an explosive growth in audio production.” ..

Spotify currently has over 2 million podcasts. According to the company, this is an increase of 1,500% in the last three years alone.

The next big thing on Spotify: Podcasts

At the Stream On event, Spotify made a number of announcements to show its commitment to an audio-dominated (especially podcast) future.

Spotify has announced that SoundUp, a feature aimed at increasing platform diversity, will be expanded from 6 countries, including India, to 14 countries. The company also announced that it has signed a multi-year podcast deal. Avengers: Endgame AGBO production company of directors. The director will produce several series for Spotify.

Spotify has also partnered with Warner Bros. to bring the DC Universe to life with audio.

Batman Unbleed, new @DCComics David S. Goyer’s podcast quickly breaks out of shadow #SpotifyStreamOn pic.twitter.com/w0XrdyoVE5

— Spotify (@Spotify) February 22, 2021

Spotify also announced new exclusive podcast shows, including former President Barack Obama and Bruce Springsteen’s “Renegade: Born in America” ​​podcast and Ava Duvernay’s first podcast project focused on criminal justice. ..

Last year I sat down with my best friend Bruce @Springsteen For a long and meaningful conversation that touched on much of what we all have been dealing with lately. We are happy to share it in the coming weeks: https: //t.co/sQACD08AWx pic.twitter.com/biMoxCLhAG

— Barack Obama (@BarackObama) February 22, 2021

According to Spotify, in 2020, eight out of ten new Spotify podcasts were created using Anchor, the company’s podcast creation platform.

Spotify, which we call this the “future format of audio,” allows creators to curate songs directly from the platform’s music catalog to podcasts. Listeners can use this feature to find and find new music they have heard in these episodes.

But one of my personal favorite announcements was the new partnership between Spotify and WordPress. This allows new creators to turn their content directly into podcasts. This creator tool is now available.

Spotify also states that creators will be able to add videos to their podcasts.

In addition, Spotify plans to add interactive tools for podcast creators. Like polls and questions and answers.

Creators will soon be able to use interactive features such as voting and Q & A for podcast episodes. #SpotifyStreamOnhttps://t.co/PzpO0T7cza pic.twitter.com/tp05WeJVAe

— Tech2 (@ tech2eets) February 22, 2021

In addition, at this event, Spotify confirmed plans to launch a paid podcast subscription on the platform. Within the next few months, the company will be beta testing Anchor’s new features, allowing US creators to publish paid podcast content for “most enthusiastic fans.”You can sign up for beta blog.anchor.fm/streamon..

Currently used by over 1 million creators, Spotify for Artists will soon be added to support 25 languages. The platform will soon open Canvas loop visuals to all artists, expand Marquee marketing tools, and launch discovery mode as a test later this year.

Today we are giving all artists access to Canvas. This allows artists to add loop visuals to Spotify tracks.

See what’s behind @halseyCanvas creative process ⤵️ #SpotifyStreamOn pic.twitter.com/iFLkYgfUkD

— Spotify for artists (@spotifyartists) February 22, 2021

Golden age of audio

Spotify founder and CEO Daniel Ek has set the vision for a “new golden age of audio” and also revealed that more than 1.8 million albums will be released on the platform in 2020. According to Ek, Spotify has expanded to 93 markets since 2008, and the streaming platform now has more than 345 million listeners. Spotify’s library contains over 70 million tracks, 4.5 billion playlists, and over 2 million podcasts.

From smartphones to car infotainment systems, Spotify is used on 2,000 different devices, Ek said.

Spotify also saw an increase in the number of creators on the platform, with more than 8 million creators recorded by the end of 2020. Ek believes the platform could have more than 50 million creators by 2025.

Jeremy Erlich, co-head of music on Spotify, added some more statistics to this. Over 60,000 new tracks are delivered to Spotify daily, and in 2020 Spotify added 76,000 artists to its playlists for the first time.

In 2020, more than 76,000 artists were first added to the playlist on Spotify, resulting in 16 billion fans discovered each month. #SpotifyStreamOn

— Spotify for artists (@spotifyartists) February 22, 2021

“… We help listeners discover artists they’ve never heard of 16 billion times a month,” says Erlich.

Spotify’s Chief R & D Officer states that over 50,000 hours of content are uploaded to the platform every hour.

Spotify extensions, clips, HiFi subscriptions and more

Spotify’s biggest announcement of the day was to roll out its service to 80 new markets around the world in the coming days.

We will enter more than 80 new markets in the next few days.See you Bangladesh, Pakistan, Nigeria #SpotifyStreamOn pic.twitter.com/Wqv3IFdicz

— Spotify (@Spotify) February 22, 2021

The platform also announced that it will add support for 36 new languages, including Hindi, Romanian and Swahili.

..@Spotify It will be available in 36 new languages, including Romanian, Hindi, Swahili and more. #SpotifyStreamOn https://t.co/PzpO0T7cza pic.twitter.com/fw1c1QyOg3

— Tech2 (@ tech2eets) February 22, 2021

At Stream On, Spotify also announced plans to launch a new subscription layer called HiFi for high-quality audio later this year. This is some markets. Spotify didn’t specify the cost of a new subscription plan or where to first deploy it.

HiFi is in progress!I can’t wait to hear it at last #BillieEilish And #FinneasHidden whisper. #SpotifyStreamOn pic.twitter.com/3Uny0UA4l7

— Spotify (@Spotify) February 22, 2021

And he said that Spotify, a feature that wasn’t really surprising, is testing clips that are essentially Instagram story-like. This feature is currently being tested with some users in some regions, but will soon be rolled out to other markets and users.

Introducing new ways artists can use playlists to share stories with their fans ✨

Spotify clips can debut with even more Spotify playlists, featuring artists in short videos and stamping your playlist experience with your own #SpotifyStreamOn pic.twitter.com/sgHTWV244W

— Spotify for artists (@spotifyartists) February 22, 2021

Spotify also announced SoundBetter, a new tool that allows creators to hire other music production professionals. For the creators themselves, this feature serves as an opportunity to be discovered by experts. Basically, it’s a mini LinkedIn for music production professionals.

Spotify in india

Spotify is also celebrating its second anniversary in India. India’s Spotify listeners streamed an average of nearly 150 artists and three podcasts in 2020. Spotify also revealed that 90% of Indian podcast listeners are now under 35 years old.

Spotify also states that the number of podcasts created at Anchor in India has increased 80-fold over the year since February 2020.

Another interesting number: Indian listeners streamed happy music in 2020 rather than 2019. During this time, Spotify India has increased the average happiness of all music streams by 2%.