Rolex: Digitization: Virtually exhibiting Rolex, Patek Philippe and Cartier watches at the Geneva Luxury Watch Expo

Geneva: The International Exposition for Luxury Watches in Geneva began on Wednesday with the 2021 edition online and moved to Shanghai, where the coronavirus is controlled, next week.

One of the major annual gatherings of luxury watchmakers, the trade fair was canceled last year due to a pandemic, but is virtually underway this year.

Salon International de la Auto Oruro Julie is now being restyled as Watch and Wonders and includes major brands such as Rolex, Patek Philippe and Cartier.

At the Great Watchmaking Fair, brands unveil new products through online conferences and presentations.

Emmanuel Perrin, interim chairman of the Foundation High Horology, which hosts the event, said it was important for the watch industry to maintain a salon, calling it “Our Fashion Week, Our Davos.”

“It was an economically difficult year for the industry as a whole in terms of business,” Perrin said in his opening remarks, stressing that holding an exposition online is “the right thing to do.”

Expert discussions livestreamed on the platform will include discussions about the permanent consequences of the pandemic, the role of new materials and technologies, and the potential impact of blockchain on watchmaking.

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File Photo on September 30, 2015: Hugh Jackman attends a Montblanc press conference during the Watches and Wonders 2015 exhibition at the Hong Kong Convention and Exhibition Center in the Wan Chai district.

The watch industry is Switzerland’s third largest export sector. The Covid-19 crisis has been devastating, with boutiques closed due to restrictions to control the spread of the virus and the collapse of the tourism industry on which the luxury sector depends.

According to the statistics of the Watchmaking Federation, exports of Swiss watches in 2020 were CHF 17 billion ($ 18.6 billion, € 15.8 billion), down 21.8% from the previous year.

Exports plummeted 81.3% in April 2020 and then gradually recovered after August.

China is the only growing market among the major destinations of Swiss watchmakers, with exports increasing by 20%, but Chinese consumer purchases have shifted to local stores due to travel restrictions.

The online version of the Salon, which runs until April 13, features 38 different brands, while Europe struggles to curb the pandemic.

There will be 19 brands in the physical version in Shanghai from April 14th to 18th.

It’s time for a new watch: 5 sleek watches that will blow your breath away

watch out!

A good watch will never be out of date. Here are some of the coolest new watches on the market.


IWC created the first pilot watch in aviation history to honor Steve Balltoby Brooks and Matt Jones’ record-breaking flight around the world on the Spitfire in late 2019. This version of the Spitfire-designed Big Pilot’s Watch has a green dial and a bronze case that develops a distinctive patina over time.


Two works from Seiko’s Presage collection received high praise from watch lovers around the world for their Arita porcelain dials in March 2019. Today, the new Presage piece features another Arita porcelain dial with a design inspired by the Japanese tradition of celebrating beauty, Suigetsu, of the moon when it is reflected in the water. This limited edition watch is 10 bar water resistant and comes in a crocodile strap in blue tones that reflect the colors of the lake.


Bovet has launched Recital 26 Brainstorm® Chapter 2. This is a world time with a double-sided flying tourbillon, an indexable second time zone, a moon phase and a 5-day power reserve. This piece features a writing slope case made entirely of sapphire. In addition, sapphire, chosen for its crystal transparency, is the second hardest material after diamond and, a little-known fact, lighter than titanium.

Audemars Piguet

Audemars Piguet announces three new versions of the Royal Oak Offshore Automatic Chronograph. Each model includes a new dial design, a black ceramic case and a textured rubber strap. The new Royal Oak Offshore Collection offers smoked blue, green, or gray dials, each incorporating a Manufacture “megatapestry” pattern and new Arabic numerals to replace the usual duration markers.

Rolex: Digitization: Virtually exhibiting Rolex, Patek Philippe and Cartier watches at the Geneva Luxury Watch Expo

Source link Rolex: Digitization: Virtually exhibiting Rolex, Patek Philippe and Cartier watches at the Geneva Luxury Watch Expo

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