Hygiene and wellness brand PeeSafe said on Monday that it aims to open more than 50 retail stores nationwide in the next 12 months. The company established the first company-owned offline retail store in Gurgaon. According to the statement, Pee Safe’s products are now available in modern trade, grocery stores, airports, and organized stores in more than 150 cities.
The brand currently has four retail stores in Gurgaon, Bhubaneswar, Bangalore and Ahmedabad, with more than 50 stores planned to be launched in the next 12 months.
The planned store is a franchise brand luxury store (FOFO), and the period is 12 months.
Pee Safe is actively expanding offline. Four of these stores are based on the FOFO model, but the one that recently opened is company-owned. Pee Safe has always been a digital-first D2C brand, but now we reach our customers by providing an omni-channel experience, “said Vikas Bagaria, founder and CEO of PeeSafe.
The brand diversifies into a variety of product categories, including eco-friendly sanitary napkins, organic tampons, menstrual cups and maternity care lines. We also own other fast-growing brands such as Raho Safe, Domina (Sexual Health) and FURR (Cosmetology and Skin Care), which are consistently growing at a high rate.
Pee Safe plans to open more than 50 retail stores in the next 12 months.
Source link Pee Safe plans to open more than 50 retail stores in the next 12 months.