The results of a recent Global NCAP crash test broke out a virtual war between rival car makers.
People with a high safety rating naturally want to emphasize their strengths while teasing rivals with a low (or non-existent alias) safety rating. Tata Motors is the most vocal about the latest generation of car safety standards and has not missed the opportunity to make fun of rivals such as Hyundai and Maruti Suzuki.
Maruti Suzuki replies
One of Tata Motors’ targeted vehicles is the Wagon R, which received a two-star safety rating in the Global NCAP crash test.Tata shared an interesting poster Wooden cart with broken wheels With caption “wagon”.
This was a clear reference to the Wagon R. Using a medieval cart for the poster is also a subtle hint to the below average safety rating of the Wagon R. The poster also has a 4-star safety rating and encourages people to choose Thiago, the safest car in the segment by the Global NCAP.
In response, Maruti Suzuki shared a poster highlighting the popularity of Wagor R. The poster is “Trusted by families over 240,000 rupees“And” Dill Se Strong “.
It conveys the message and there is no doubt about the Wagon R’s dominance, but the poster seems to lack the creativity and quirks shown by what was posted by the Tata Motors social team. Mulch may be trying to play it safely and avoid aggressive maneuvers that only increase ammo to target rivals with less secure cars.
Previously, Tata Motors also targeted the Marti S-Presso, which received a zero rating in the Global NCAP crash test. I’m using a poster of a broken cup where coffee beans spill. The caption read, “We don’t break that easily.” This is a clear reference to the S-Presso and its safer alternative, the new Tiago. “We are India’s most popular car brand,” Marti replied, with the caption “This claim is indisputable.”
Will a higher safety rating lead to increased sales?
A safety assessment may be important for a particular customer, but it is not something that the majority look at when buying a car. This is especially true when talking about entry-level cars.
In India, several other factors make safety stand out, such as affordability, proximity to service centers, availability of parts, quality of after-sales service, and maintenance costs. Lack of awareness of car safety Among the majority of domestic car users.
Therefore, safety assessments can affect car sales, but only a few. It is unlikely that you will stop purchasing the Wagon R just because it has a low safety rating. Also, Global NCAP is a private sector And its test criteria and results and evaluations may be contested.
Multi replies to Tata-Wagon R says DiL Se is strong with sales of 240,000 rupees
Source link Multi replies to Tata-Wagon R says DiL Se is strong with sales of 240,000 rupees