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Launch a TikTok-style feed for kids in Netflix’s iOS app.Click here for details

Netflix’s iOS app will begin testing a new feed for kids this week.

Netflix’s “Kids Clips” feature is designed to use an interface similar to TikTok and Instagram Reels to try to display children’s content and display short clips retrieved from a library of children’s content. ..

According to Verge, competing services are primarily formatted for portrait orientation, while Kids Clips videos are designed for landscape orientation.

Kids Clip has joined a similar feature called “Fast Laughs” that Netflix launched earlier this year to promote comedy content.

Both features have a similar purpose. Promoting Netflix content with short clips similar to what users are already watching on social media.

Netflix has cited TikTok as a major competitor in past revenue reports, suggesting that these features are aimed at taking time away from the service by focusing on shorter forms of content. ..

However, competing social networks have been criticized for wasting users’ time, but sources say Kids Clips limits the number of clips users can watch at one time to 10-20 clips. increase. Given the young audience that this feature is designed for, it sounds like a wise limitation.

Kids Clips will be available this week in markets such as the US, Canada, Australia, Ireland and Spanish-speaking Latin America. Nothing has been announced about when and when this feature will be available on Android.

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Launch a TikTok-style feed for kids in Netflix’s iOS app.Click here for details

Source link Launch a TikTok-style feed for kids in Netflix’s iOS app.Click here for details

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