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Faced with the heat of social media, Ora Electric says it respects its delivery commitment, auto news, ET auto

Ora is also experimenting with new business models, such as not using traditional dealer networks for sales and service.

In Oraland, not everything is going according to plan. The self-proclaimed world’s largest electric scooter company was set to begin final payments for its first scooters (S1 and S1 Pro) last Monday and deliver next Monday. Instead, pushed it back for at least 20 days. Ora will start offering a large test drive after November 10th, so we will make the final payment.

VarunDubey, Chief Marketing Officer of Ora Electric, said: “Paying after riding the scooter is a better experience for the customer. This will take place on November 10th and delivery will begin shortly thereafter. The customer has decided to cancel the order after the test drive. If (he / she) gets a full refund. (Ora took a purchase order of 20,000 rupees in September. No questions asked. “

The company is keen to play this as a tiny bit, but it has caused a storm on social media. In addition to its strong entry into electric vehicles, Ora is also experimenting with new business models, such as not using traditional dealer networks for sales and service. Road taxes and vehicle registration are a tedious process, and the lack of sufficient information about how it intends to do so has increased the level of anxiety of waiting customers. In addition, Ora was looted due to lack of transparency.

Faced with the heat of social media, Ora Electric says it respects its delivery promises
Faced with the heat of social media, Ora Electric says it respects its delivery promises
Mr. Ora said he was accepting purchase reservations on September 16th, which was a week late in itself, but that the first series of deliveries would take place from October 25th to November 25th. Dubey keeps his promise and uses the entire window, but it’s clear that customers won’t receive scooters this month.

“It was a disappointing experience on social media. To be honest, I agree that we need to learn how to communicate better on social media,” Duvey said. “Delivery is scheduled to begin around the end of October, and payments will actually be made on the 18th. However, I realized that it would be a much better experience to pay the balance after the test drive, so November 10th. Is the date, and this is the first time we have officially announced the date of the test drive. “

Except that it is not true. Until a few days ago, the company’s website stated that the test drive would start on October 25, the same as the original delivery, but is now updated in November.

Faced with the heat of social media, Ora Electric says it respects its delivery promises
It’s this flip-flop, a desperate attempt at cover-ups-a better consumer experience is a convenient excuse, and putting Bhavish Aggarwal’s Ola story under the scanner is a common lack of transparency. The desire to be an electric mobility poster boy with a foundation built primarily on hype has its weaknesses. Hype has a short shelf life.

“I’m starting to question. I’m crazy about the hype and media coverage surrounding Ora,” says a young Bangalore executive who booked a scooter. ET Auto withholds his identity.

“I want to get a scooter next month. But I’m worried about after-sales. I use the cab a lot and I’m witnessing the deterioration of service after the pandemic. I think the scooter is the same. You may forget it. ”

There are others on the receiving side for long wait periods. The process of purchasing the Olas scooter itself is complicated. First, I had to book for 499 rupees on July 15th. Next, I got a glimpse of the scooter at the price of August 15th. Then, in mid-September, I first played the fastest finger in two days and paid an additional 20,000 rupees. .. If things go according to plan and Ora manages to deliver on the timeline, those who are a little unlucky will only get a scooter sometime in February. After all the twists and turns of an era of instant satisfaction, you have at least seven months to wait.

“It’s a bit unrealistic. Why did I choose it, and why am I still using it? Because it was so hyped that I wanted to see it myself. “East Delhi-based traders who will get him say the January scooter. “If there is a delay, we will cancel the reservation.”

At its core is the protracted question of whether the company is struggling to increase production at its huge plant of 10 million units a year in Tamil Nadu. Founder Bhavish Aggarwal regularly tweets photos of the factory and assembly lines, but Ola has not yet shared details on the number of units currently in production and the launch schedule.

“For now, Ora seems to be set to impress investors more than consumers. It’s a startup, and the name of the game is top-line and rated, not profit or word-of-mouth promotion.” Says industry veterans.

Unfortunately, potential investors are unlikely to miss the heat generated by social media. The flames need to be extinguished and the scooter should eventually hit the road. It promises to be a busy working Diwali for everyone in Ora.

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Faced with the heat of social media, Ora Electric says it respects its delivery commitment, auto news, ET auto

Source link Faced with the heat of social media, Ora Electric says it respects its delivery commitment, auto news, ET auto

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