So, your software is now available in the App Stores, and you’re incredibly pleased with it. Isn’t the next step for you to grow the number of people who use your service? You can opt for the best app developers or consider the recommendations in this post to know what may be done to build a real community around your software.
Ensure A Positive User Experience
Starting at the beginning, you’ll need a fantastic app to attract consumers. Focus on the user experience no matter which approaches you to select to create your app – coding from scratch or utilizing an app builder. There are numerous options for developing an app on the market. Take the time to put them through their paces and see if they can create a positive customer experience. You might be undecided about whether to make a native app or a web app at some time. Across all platforms, you should design and prioritize user experience first.
Spread the Word about Your App
Outside of your app, now is the time to make the most of your web presence. Market your app on your social media profiles and, most importantly, on your website. You can also persuade users to spread the word about your app. That is if you provide them with the necessary tools. Determine whether each page of your app contains something worthwhile to share. If that’s the case, then at least include sharing buttons. CTAs can also encourage social media sharing, which is a great way to increase engagement. It’s a basic but effective trade tactic. Sharing begins with your content; the better your product, the more likely it will be shared, resulting in increased traffic in a virtuous circle. You can also include a section to your app dedicated to user comments and request app ratings and recommendations on the App Stores.
Provide the Appropriate Link to the Right Store
If your software is available for iOS and Android, you may have run into this dreadful problem where you can only provide one download link. Fortunately, there are internet services that can help you avoid the problem. Provide your App Store and Google Play URLs, and they will create a universal app for you. This URL will recognize which device is calling it. The user will be sent to the relevant store regardless of whether they use an iPhone or an Android device.
Identify Your Most Effective Advocate
Make an effort to figure out who is using your app. When it comes to picking an app development solution, making sure you have access to this precious data should be a top priority. You can visualize the most recent logins, sign-ups and understand how your users act inside your app in the users’ list offered in your back office Users > My users > List. Do they distribute content or just read it? Furthermore, you can find out how many social media followers they have. You can utilize this information to find potential influencers interested in your app and convert them into ambassadors.
Being recommended by someone with some bit of authority or the best app developers is almost guaranteed to have results. A recommendation from a trusted source is more likely to be followed. Simply put, don’t underestimate the power of good old word of mouth!