Tech

E-tailers record $ 4.6 billion in the first week of festive sales

Bangalore : E-commerce companies such as Amazon India and Walmart-owned Flipkart have $ 4.6 billion. Management consultant RedSeer Consulting estimates that the Flipkart Group alone accounts for about 64% of GMV’s total (Rs 320 billion in the first week of online sales for this year’s celebration).

Amazon India accounted for 28% of all GMVs recorded by e-commerce platforms in the first week of festive sales.

This year’s total GMV was 23% higher than last year, when e-commerce sales averaged about $ 3.7 billion in the first week. In addition, this year’s remarkable growth in e-commerce sales is despite the fact that offline facilities continue to operate during the holiday season.

This year’s growth in e-commerce sales is due to the move of new shoppers to online purchase mode. The overall online shopper base has increased by 20% compared to last year, and Tier II towns and cities make up more than 61% of people buying during festive e-commerce sales.

Of the total 62 million people who shopped from online platforms this year, nearly 40 million came from Tier II and later cities, according to RedSeer.

Amazon and Flipkart launched their flagship holiday season on October 2, including early access for premium members.

In terms of category mix, smartphones continued to drive about 46% of all GMVs clocked by e-commerce platforms. RedSeer estimates that fashion has revived during this festive season, accounting for 17% of total sales when individuals leave home.

RedSeer is about mobile value in the first week of this year’s e-commerce sales 6.8 billion rupees were sold every hour.

“Fashion also recognized the demand for customers to refresh their wardrobe and expanded its reach as new affordable platforms reached Tier II customers. But during this holiday season, furniture, interiors Demand for other categories such as decoration and furniture has been curtailed. “

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E-tailers record $ 4.6 billion in the first week of festive sales

Source link E-tailers record $ 4.6 billion in the first week of festive sales

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