Citroën Opens Indian La Maison Showroom

The company plans to expand its domestic dealer network and plans to have 10 dealers in 10 cities prior to launching cars in the country.

Amaya Nik
| Updated: January 21, 2009 02:03 PM IST

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India’s first La Maison Citroen showroom opens in Ahmedabad

Citroën India has opened India’s first “La Maison Citroën” showroom in Ahmedabad, Gujarat. Introduced in Paris in 2017, the concept now exists in more than 100 locations around the world and aims to immerse the car buying experience in a compelling and digital way. The first showroom will be on the Circage-Gandinagar Highway and will be ready for the launch of the C5 Aircross SUV scheduled for the first quarter of this year. Ahmedabad’s 4000-square-foot showroom space will be complemented by a test drive fleet and after-sales workshop at launch.

Showroom comes with 3D car configurator

The company plans to expand its domestic dealer network and plans to have 10 dealers in 10 cities prior to launching cars in the country. According to the company, the “La Maison Citroën” experience is designed to provide Indian car buyers with technically rich, informative and immersive involvement. The dealer boasts a huge screen on the façade, and the interior is finished with natural wood and colorful inscriptions.

According to Citroën, the customer experience is more “physical,” and the La Maison Showroom aims to turn the mundane monotonous car-buying process into a unique experience.

Learn more about the brand’s 100-year heritage at Citroën Origins Space.

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Roland Bouchara, Senior Vice President of Sales and Marketing at Citroen India, said: We provide services seamlessly. This includes customization of goods and vehicles as well as automobiles. “

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