Education

BYJU’S Acquires K-12 Coding Platform Tynker to Strengthen Business Expansion in the U.S.

Edtech’s leading BYJU’S has acquired the US-based K-12 coding platform Tynker to accelerate its expansion in the United States.

BYJU’S bought a 100% stake in Tynker by combining cash and equity trading, said Krishnan Vedati, co-founder and CEO of Tynker. BusinessLine.. Tynker co-founders Vedati, Srinivas Mandyam and Kelvin Chong will continue to play that role, fulfilling Tynker’s mission to provide all children with a solid foundation of computer science, programming and critical thinking skills.

With this acquisition, BYJU will be able to expand its footprint in the United States by adding more than 60 million students and more than 100,000 schools from Tynker’s existing global user base. About 70-74% of Tynker’s users are in the United States, and the rest come from countries such as Canada and the Commonwealth, Mandyam said. The majority of Tynker users come from middle-class families in the US market, as Tynker courses start at $ 9 per month.

“Working with Tynker will enable us to inspire the imagination of hundreds of millions of students through coding. Our goal is to ignite the love of programming for children around the world. We strongly feel that Tynker’s creative coding platform and approach that makes programming fun and intuitive for children will help us get there even faster. ”BYJU’S Founder and CEO Byju Raveendran said:

BYJU’s Chief Strategy Officer Anita Kishore said that BYJU’s two products or platforms in this area are both complementary to each other. BYJU’s acquired Coding for Kids Platform WhiteHatJr for $ 300 million in August 2020.

“White Hat Jr is a teacher-teaching synchronous offering, but Tynker adds an asynchronous element to it. This is our philosophy across all subjects. BYJU’s School Learning App allows children to learn for themselves. There are similar models of mathematics and science that are asynchronous apps that allow children to take advantage of teacher learning, so we apply the same philosophy here to make teacher-assisted asynchronous modes available to children. That way, when children are taught something, they can build on it, use it to build, and continue learning. ”Kishore was added.

According to Kishore, Tynker is tightly integrated with all Byju platforms, which can have a far greater impact than just coding. For example, you can use coding to create art or learn geometry.

Tekie platform

Like Tynker, India’s seed-stage educational technology startup, Tekie has built a unique product for teaching coding to teens. The platform relies on an animated educational series to help students master the basics of programming languages. The Tekie platform has a variety of clues and conversational capabilities to guide children on their learning journey, but the company has added teacher assistance to the course.

“Building an asynchronous platform (without teacher support) reduces operational challenges, but from an educational point of view, each student has his or her own learning style, so all students can learn. It’s important to provide teacher support, “says Shantanu Najhawan. , A founding member of Tekie.

Tekie has created an animation-based edtech platform to help students over the age of 12 learn coding. The company has built an in-house animation studio to develop an animation education series that includes artists and writers involved in global projects such as Marvel and Rick and Morty.

10 years of Tynker

The main difference between WhiteHat Jr and Tynker is that WhiteHat Jr partnered with the non-profit platform Code.org to provide kids with a coding studio with the support of live teachers. This is similar to the model most other children’s coding employs in India. Meanwhile, Tynker has built a unique platform for teaching children to learn coding through a story-based curriculum.

Interestingly, Tynker’s was building the platform before Code.org. Launched in 2011, Tynker basically games a student’s learning journey where you need to drag and drop coding blocks to advance the story. The company has partnered with popular brands such as Lego, Minecraft, Barbie and Hot Wheels to make the story even more appealing.

“When we started, there were only three main platforms. There was a platform called Scratch, and we were inspired by it. Scratch is a great tool, but not a learning experience. So co-founded. Has created a mini-programming language comparable to Scratch, but made it available in the browser. This was the first innovation we made and was patented, “said Vedati. increase.

The company has built a basic programming language disguised as a block-coding language for children that can be converted to JavaScript and Python in real time. By building their own language and gaming system, Vedati says, companies can move to multi-channel and inject learning the way they want to build.

“We allow kids to use block coding to build pedometers, rain alerts, weather sensors, etc.-it all has its own code that can be run on these little ones. That’s because it’s a platform, “said Srinivas Mandyam, co-founder of Tynker.

Bangalore-based Educational Technology Platform WizKlub is one of the few educational technology companies in India that has built its own platform for teaching coding to children. WizKlub founder and CEO Amit Bansal said having that code.org is the perfect platform for kids to start coding, but after the first month the platform repeats itself. increase. “To introduce children to new technologies such as IoT, Alexa, and conversational AI, we need to control the technology platform, which the code.org platform cannot support. This allows third parties like code.org. Will depend on the platform, “Bansal added.

BYJU’S has acquired two major educational technology companies in the United States over the past year and a half. Osmo, a learning system for creating healthy screen-time experiences, and Epic, a digital reading platform. All three acquisitions are based on BYJU’s goal of investing $ 1 billion in the US education and engineering market over the next three years.

BYJU’S Acquires K-12 Coding Platform Tynker to Strengthen Business Expansion in the U.S.

Source link BYJU’S Acquires K-12 Coding Platform Tynker to Strengthen Business Expansion in the U.S.

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