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Business Highlights: Intertwined Sponsors, “Pharma Bro”

Many are angry with Novak Djokovic. And his sponsor may just wait for it. It is unclear whether the first seed will be able to compete at the Australian Open on Monday after Australian authorities revoked the visa due to the lack of the COVID19 vaccine. So far, sign sponsors like Peugeot, a French car maker, Lacoste, a clothing brand, and Hublot, a Swiss watch maker, have no plans to resign. Djokovic has his cheeky moments like breaking a racket that some brands may be gambling with. This is popular with fans. But there are lines. According to experts, sponsors need to determine whether an athlete has acted illegally or immorally when signing a contract for bad behavior.

Business Highlights: Intertwined Sponsors, “Pharma Bro”

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