Apparel brand Fabindia has noticed that it has been targeted by a boycott campaign on Twitter over ads for its “Jashn-e-Riwaaz” collection. On Monday, BJP Yuva Morcha president Tejasvi Surya opposed Fabindia’s advertising campaign, saying “Deepavali is not Jashn-e-Riwaaz.”
“Deepavali is not Jashun e Riwaz. This deliberate attempt to condemn the Hindu festival, depicting a traditional Hindu undressed model, must be called upon,” Surya said. I tweeted. “And brands like @FabindiaNews have to face financial costs because of such deliberate misfortune,” he added.
In a tweet deleted by Fabindia, some of the male and female models were shown in Sally and Kurta pajamas. “While welcoming the celebration of love and light, Fabindia’s Jashun e Riwaz is a beautiful and respectful collection of Indian culture,” Fabindia tweeted.
The hashtag “#BoycottFabIndia” is currently a trend on Twitter. The brand has been accused by some netizens of “de-Hinduizing” the Diwali festival. Some users said they wouldn’t buy anything from Fabindia and encouraged others to boycott the brand’s products. ..
Business Today.in I contacted Fabindia for comment on this issue. The story will be updated as soon as we receive a response from the company.
BJP leader Tejasvi Surya blames Fabindia’s ads for “#BoycottFabIndia” trends
Source link BJP leader Tejasvi Surya blames Fabindia’s ads for “#BoycottFabIndia” trends