Apple aims to increase its TWS market share in India with the launch of AirPods 3

AirPods 3: After the huge success of AirPods and Airpods Pro, US-based high-tech giant Apple recently aimed to capture the larger True Wireless Stereo (TWS) market with its third-generation AirPods (AirPods 3). Announced the release of Share in India. Prices for AirPods 3 start at Rs 18,900 domestically.

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Combining the power of the H1 chip with an Apple-designed audio system, the new AirPods use computational audio to deliver breakthrough sound with Adaptive EQ. Enjoy spatial audio featuring Dolby Atmos on Apple Music, movies, and TV shows across your Apple device, along with dynamic head tracking.

The new AirPods are both sweat and water resistant and have IPX4 ratings on both the earphones and the charging case. With extended battery life, you can achieve up to 6 hours of listening time and up to 30 hours of total listening time in a convenient charging case.

According to industry experts, the TWS industry has great potential to provide the value demanded by the Indian market. Read also: Apple iPhone 13 Review: Best Phone Money Can Be Buy

Anshika Jain, Senior Analyst at Counterpoint Research, is a global research firm specializing in mobile and technology products, telling Zee Business: “The TWS market is expected to grow 59% in annual shipments. Apple is estimated to gain market share after the launch of the new Airpods 3 TWS device to appeal to consumers looking for upgrades. .. At a decent price “

“Apple’s huge brand loyalty and strong marketing efforts such as bundle offers and price cuts for previous series such as the new post-launch AirPods (Gen 2) and Airpods Pro are in the third quarter of 2021. I believe it will help maintain the momentum of growth in the fourth quarter, “she added.

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However, senior technology analysts Faisal Kawoosa, founder and chief analyst at techarc, told Zee Business.: “In India, the TWS market is primarily below Rs 5,000, almost 75-80% of that. Therefore, I don’t think Apple will gain that much market share. Segment.”

Read: Apple AirPods 3 with spatial audio, 30 hours total battery life available in India for Rs 18,900-check inventory and more

“But yes, there are buyers on the market who are ready to pay for the experience, and some existing TWS users may be exploring this product as their next purchase to improve the experience. There is a possibility. ”In the TWS premium segment, Apple is the default. Sure, people also choose Samsung, but their main preference is Apple, which is there. Apple has more than 75% market share in TWS in the first half of 2021 over Rs 15,000, “said Kawoosa. (The data provided here is based on Techarc’s India Connected Consumer Market Scan Dashboard)

Meanwhile, Apple recorded an astonishing 150% growth (quarter) in iPhone during the July-September period (third quarter) in India, shipping more than 1.53 million units domestically. According to insights from market research firm Cyber ​​Media Research (CMR), iPad also recorded significant growth of 109% (quarter), with nearly 240,000 units shipped over the same period.

Apple aims to increase its TWS market share in India with the launch of AirPods 3

Source link Apple aims to increase its TWS market share in India with the launch of AirPods 3

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