A 100-year-old fashion giant’s legacy in pop culture and controversy

Gucci, an Italian luxury fashion house, is synonymous with the hype of modern high-end fashion and pop culture. However, Guccio Gucci’s journey to this fashion house, initiated by Guccio Gucci in Florence, Italy, a century ago in 1921, is full of interesting family feuds and famous murders. The latter has been the subject of recent Ridley Scott’s Gucci official residence.

As the brand celebrates its 100th anniversary, the House of Gucci reminds us of how many enemies global fashion brands have had. The film, starring Lady Gaga, Adam Driver, Jared Leto, Salma Hayek, and Al Pacino, follows the story of Maurizio Gucci’s murder in 1995. wife. Adam plays the role of Maurizio and Gaga plays the role of his ex-wife Patrizia Regiani.

Before we talk about the controversial killing of Maurizio, we need to look back at the beginnings of luxury homes. Guccio was born on March 26, 1881 to a leather goods manufacturer and worked as a bellboy at a hotel in London. Here when he saw the exquisite luggage of a hotel guest, his first luxury attempt was made. Guccio opened its first leather goods store, producing luxury travel and horse riding equipment for the wealthy upper class in Italy.

Gucci’s iconic print, featuring a series of interconnected dark brown diamonds on a tan background, was invented by Gucci when Italy faced a leather shortage during World War II. Guccio’s sons Aldo, Basco and Rodolfo joined his father’s business, opening more stores in Italy and abroad, spurring the company’s fortune.

The brand’s inner feud between families continued, despite New York celebrities making progress in the global market by sports their luxury goods. According to Deutsche Welle, fashion houses faced internal disagreements between the Gucci brothers, alleged tax evasion, poor management, and the murder of Gucci’s grandson and former Gucci head Maurizio in the 1970s and 90s. It was part of the incident.

Bahrain-based Investcorp acquired the company in 1993, and the Gucci family lost all shares in the company. The fashion house was later acquired by the French group PPR, whose CEO François Henri Pinault is married to Mexican-American actress Salma, who also appears in the film.

Maurizio and Patrizia broke up, and Guccio’s grandson lived with Paola Franchi. Her accomplices, including a confessional witch called Auriema, played by Patrizia and Sarma, were later convicted of the crime and sentenced to prison.

Today, Gucci fashion house is known for its gender-fluid fashion, including Harry Styles and Jared’s expression of androgynous style through his work. Gucci’s creative director Alessandro Michele designed the couture pieces that Harry and Jared wore for the look of the Met Gala red carpet.

Are you excited to see the House of Gucci?

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A 100-year-old fashion giant’s legacy in pop culture and controversy

Source link A 100-year-old fashion giant’s legacy in pop culture and controversy

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