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5 Steps to Drive Engagement on Instagram through TikTok

TikTok is the best-known video-sharing platform and a much more attractive social media site for brands and businesses to reach loyal customers. TikTok’s powerful algorithm is designed in such a way that it can make an account with zero followers get millions of views on new videos. Another excellent feature of TikTok is that it allows you to promote your Instagram and YouTube accounts.

Most brands and content creators invest in the best sites to buy Instagram views. While it is a good way to increase followers on Instagram, there are other innovative ways. TikTok presents the biggest opportunity to cross-promote your Instagram content and drive traffic to your Instagram account. Let me show you how you can use your TikTok to rapidly grow your Instagram audience in five easy ways. Let’s get started!

1.     Interlink Your Instagram to TikTok

One of the quickest and easiest ways to convert your TikTok audience into Instagram followers is to connect both accounts. TikTok has an in-built tool that enables your followers to find you on Instagram. It is present right next to the follow button on your TikTok profile. All you need to do is to add your Instagram handle and you are good to go!

Once your Instagram profile has been linked, the users can tap on the Instagram icon on your TikTok profile and check out your content on Instagram. If you are new to Instagram, you can even buy Instagram views to boost your content. This way when the TikTok users will view your Instagram profile, they will have a good impression if the views are high.

Another way to cross-promote your Instagram profile on TikTok is to use your TikTok Bio. Your bio is one of the key elements of your profile. Although it is a small space, it has the power to grab the audience’s attention. TikTok bio offers your followers a space to know who you are, what you do, and what you offer. You can also use call-to-actions asking people to visit your Instagram profile for exciting content.

2.     Create Engaging Content

If you are planning to drive engagement on Instagram through TikTok, you must first build a following of the right people on TikTok. And how can you do that? It’s simple, create engaging content and reach out to the right people who will be interested in your content.

One of the best features of the TikTok algorithm is that it pushes your content to your target audience. If you are consistently creating high-quality engaging content, you’ll be able to build a loyal following. The benefit of having a loyal following is that they will most likely follow you on every social media platform for more content.

TikTok is a short-video sharing platform, while Instagram provides the ability to share engaging photos, videos, stories, and much more. This gives your TikTok audience a reason to follow you over on Instagram.

3.     Consistent Branding

If you are creating engaging content on TikTok, it is natural that your followers will search for you on Instagram or any other social media profile. This is because every follower has this curiosity to see what you are up to outside TikTok. Make finding you on Instagram easy for your audience through consistent branding. It means to keep your username and profile picture the same on both TikTok and Instagram. So, when your TikTok audience will visit your Instagram account, they’ll know that they have come to the right place.

4.     Add a Teaser of Instagram Content in the Video Caption

An excellent way to drive engagement to Instagram through TikTok is to start a video story on TikTok and finish it on Instagram. For example, share a TikTok video that tells an engaging story to your audience. In this video, share all the details to make it more captivating and emotional. Keep the end of the story a surprise.

In the video caption, ask the audience to head over to your Instagram account and follow you there to see the end of the story. This perfect cliff-hanger will help you increase your Instagram following instantly. You can also make transformational videos, illustrations, and much more to excite the audience and encourage them to follow you on Instagram as well.

5.     Cross-promote Instagram Giveaway

Another way to drive engagement on Instagram through TikTok is to promote an Instagram giveaway on TikTok. Create captivating TikTok videos promoting an upcoming giveaway. Use the video caption and include call-to-actions to enter the giveaway on Instagram. Giveaways not only encourage the audience to participate but also increase excitement and engagement. It is a fun way to interact with your audience and increase your reach on Instagram.

Final Thoughts

TikTok and Instagram are the two most popular social media platforms filled with creative content. When used together, these apps can help you expand your growth online and build meaningful connections with your audience.

While most brands buy Instagram views to boost their online presence, taking advantage of your existing social media profiles to increase Instagram views is also an excellent option. With the ability to interlink your Instagram profile to TikTok, cross-promoting Instagram content, and consistent branding, you can drive high-quality engagement on Instagram through TikTok. The above five steps will help you optimize both your profiles for better content, more views, and following.

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